Channel Letters

What Exactly Is a Channel Letter Sign?

A channel letter sign is a very popular type of sign for businesses. These are made of a letter form (typically aluminum) generally with acrylic faces and some form of illumination. These signs are common and are incredibly effective in capturing the attention of potential customers. They are also highly customizable so they can properly promote your business.

Types of Channel Letters

If you're looking for a new way to advertise your business, custom channel letters are the way to go. These signs can be made from different materials but most often aluminum and acrylic.

Channel letter signage is a great way to advertise your business, especially when illuminated. You can choose from a variety of styles and sizes to fit your needs.

Our company has many years of combined experience in the sign industry, and we want to help you with your channel letter needs.

We specialize in storefront channel letters. We can also design dimensional letters, backlit channel letters, front illuminated channel letters, and more. Channel signs are a great way to get your name out there. We can help you with all of this and more.

The letters are made out of aluminum and can be illuminated or non-lit. You can use these letters indoors or outdoors, making them a versatile choice for your business.

Reverse channel letters also known as halo-lit signs, light up with LEDs and have opaque fronts and clear acrylic backs. The light coming from the back reflects off the wall and creates a glow around the edges of the letters to help them stand out. These are also referred to as reverse channel letters. Reverse channel letter signs are an excellent way to add interest to your business. Any industry can use these signs, but they're popular in restaurants, bars, and retail stores.

Backlit signs use LED lights because they produce less heat than halogen bulbs and last much longer than fluorescent tubes.

Lighted channel letter signs near Tampa are a great way to show your message at night. Even if your business closes as the sun goes down, having a lit sign is an effective way to ensure that people are aware of your business.

Contact our team of experts at United Visual Branding to get channel letters for your business in Tampa or throughout the United States.

• Front-lit signs

These custom channel letters come with tinted translucent faces to complement your unique brand personality. The LED tubes are fed through the hollow interior and emit light through the front portion, hence the name.

• Halo-lit channel letters

These captivating and elegant reverse channel letters can help improve brand reinforcement. With these, the LED tubes are attached to the back portion of the signage. As illumination bounces off the wall, it creates a charming outline on each letter that looks similar to a halo.

• Combination signs

They feature both illumination styles mentioned above. We highly recommend them for businesses that want to be memorable and make an impact.

• Open face channel letters

If you like the retro appeal of traditional neon signs and want to spend a fraction of the price, get LED open-face signs instead. They don’t have translucent faces at all, which exposes the interior light tubes.

Uses of Storefront Backlit & Illuminated Channel Letters

• Stay top-of-mind: Storefront channel letters are incredibly attractive and fascinating to the eyes. When you invest in them, you have more opportunities to subconsciously ingrain your brand with your target audience. Based on numerous consumer behavior studies, this marketing tactic influences their future brand preferences and purchase decisions.
• Boost foot traffic: LED channel letter signs that are strategically designed will help grab the attention of people walking or driving by your establishment. You will have more opportunities to get them inside your establishment and make a sale.
• Gain a competitive advantage: Your business may have multiple competitors nearby, depending on your area. Consumers are bombarded with hundreds of advertisements each day. Thus, you need to invest in carefully curated marketing solutions to get ahead of competitors. One way to achieve that is by getting United Visual Branding’s high-quality Tampa channel letters. Talk to us today to learn more.
• Round-the-clock advertising: These lighted signs are highly visible regardless of the time of day or weather condition. Thus, you can enjoy unlimited advertising without going over budget.