Getting the word out about your business is always a priority. While marketing online can make an impact, making sure your external branding is also just as effective is key. Outdoor signs are a great way to keep your company top-of-mind among current and potential customers while drawing attention to your brand. Here are seven types of outdoor signs ideal for your business:
Monument signs
These signs are typically low to the ground and can be found at entrances to businesses, universities, apartment complexes, and more. They are made of very sturdy materials like brick, wood, concrete, metal, or foam to withstand environmental conditions. They are versatile and can display information from one or multiple businesses.
Storefront signs
Most stores have a sign above the door that provides the name of the establishment. These are also called wall signs that come in a variety of sizes and graphic designs. Some of them are also illuminated.
Outdoor lighted signs
Energy-efficient LED signs to help illuminate the names of businesses and directions when it’s getting dark outside. These signs make a significant impact when driving, creating a lasting impression now and in the future.
Window Graphics
Window graphics are meant to pull people in as they walk or drive by. They help people pinpoint your business and usually highlight the products and services you offer.
Pole Signs
Pole signs are designed to attract attention from a distance. A version of a pole sign is also called a billboard. Billboards are standard graphics or can be electronic with many different messages.
Directional signs
Directional signs help people find their way in complexes. These signs are also used to help drivers and pedestrians in finding the right parking, to remember where they parked, and to make sure no one gets lost.
Channel letters
These are found on the outside of a building and are made of metal or plastic. They are used as exterior signs and are usually lighted from the back. They may also look three-dimensional in nature.
Putting Your Best Foot Forward
Outdoor signs are beneficial to any business looking to provide assistance to patrons in various ways. Working with the right team can make sure your outdoor signs align with your branding and provide the right messaging at the right time.
For more information on the types of outdoor signs available to you, contact the team at United Visual Branding for a consultation today.
